Cherry Associates is unique in that each team member is compensated 0n every completed transaction. There is no "my client" or "my production" mentality, which ultimately creates strife, and worse yet, compromises the level of service the client could and should receive. Many real estate firms have tried this approach, but it takes a selfless conviction to see it through.

Our History

Cherry Associates is the culmination of over a century of commercial real estate experience between its partners. Founded in 1994 as Cherry Associates in Nashville, TN founder and principal Joe Cherry III, saw a growing need for the commercial Tenant (“Occupier”) to be represented. Joe had risen to be a consistent top producer at CB Commercial (CBRE) before leaving to start the firm. In 1999, Cherry Associates moved its headquarters to Charlotte, NC. Nearly a decade later, Cherry Associates became a partnership and the firm began to diversify its platform, extending its services offerings to companies with real estate portfolios across multiple locations.  In 2015 Joe Cherry IV joined the team, after four years of service as a Captain in the US Army. Three years later, Ben Cherry, also having just served four years of service as a Captain in the US Army, joined the team. In 2018, CBRE global corporate services veteran Barney Earles joined the team, bringing years of systematic process and occupier-focused experience with him. The firm would not be what it is today without a co-founder, Alison Cherry, who serves as Controller and Broker-In-Charge. The team’s sales and marketing platform was bolstered by the addition of Maggie Gentilini and finally, Avery Cherry brought her passion for organization and critical thinking to the team as the Finance and Operations Coordinator, completing the Cherry Associates team. Today, the firm’s platform is truly a team of experienced professionals dedicated to client service.

Our core values are Christ-centered.

He requires excellence in all of our endeavors.

  • HUMILITY

    We are only stewards of the gifts He has given us.

  • INTEGRITY

    We strive to do the right thing, every time.

  • TRUST

    Integrity within our team and with our clients results in trust.

  • PARTNERSHIP

    We build the same unity with our clients that exists within our team; honoring the unique roles of each individual to achieve the goals of both organizations.

  • COMMUNITY

    We give back in the way of our time, talent, and treasures.

OUR VISION: To glorify the Lord, by providing our clients exceptional service and unwavering advocacy.

OUR MISSION: Investing in the lives of our clients and our team, serving with integrity and trust.