Cherry & Associates exclusively represents the real estate interests of occupiers of office and industrial space. Our business platform is designed to eliminate conflicts of interest, which are commonplace throughout the real estate industry. We do not represent building owners, nor do we own or represent any commercial property for lease. Our allegiance and fiduciary duty is only to our client, the Tenant or Purchaser of office and industrial real estate.
Joseph J. Cherry, CCIM
Joe began his career in commercial real estate in 1986 at Coldwell Banker Commercial (now C.B. Richard Ellis) in Nashville, Tennessee. In 1994, Joe became the founding partner of Cherry & Associates, a firm devoted to representing the interests of tenants and buyers. Joe moved to Charlotte in 1999 to open Cherry & Associates’ North Carolina office. He has a Certified Commercial Investment Member (CCIM) designation, awarded by the Commercial Investment Real Estate Institute. He is known for methodically and strategically working to get the very best deal for his clients.
Benjamin K. Speir, CCIM
Ben Speir, CCIM represents the real estate interests of corporate and entrepreneurial occupiers of office space throughout the Carolinas, along with performing multi-market transaction management for select clients. He began his career in 2000 with the GVA Charlotte office of Lat Purser & Associates, where he was responsible for project leasing of the company’s local office developments and holdings. Through the GVA Worldwide affiliation, Ben found his passion for representing the interests of Tenants, working with notable clients such as Prudential, Willis and JP Morgan Chase. In 2007, Ben became Director of Tenant Advisory Services for Trinity Partners in Charlotte. Ben joined Cherry & Associates in 2010 as Partner, where he is responsible for the execution and management of client lease transactions and real estate portfolios. In addition to servicing his local clients, Ben leads the firm’s efforts in the portfolio representation of two prominent law firms, with locations throughout the South and Southeast. He is skilled in navigating complex lease transactions and is known for his loyalty and uncompromising advocacy on behalf of his clients. Ben holds a CCIM Designation from the Certified Commercial Investment Member Institute.
Barney Earles joined Cherry & Associates in November 2018. At Cherry & Associates, Barney is responsible for developing and servicing new corporate business.
Prior to his retirement from CBRE in August 2018, Barney served, as a Senior Vice President, Global Corporate Services / Occupier Services since 1999. While at CBRE, Barney was responsible for the management and execution of real estate transactions for corporate clients throughout the United States and internationally.
During his career at CBRE, Barney provided oversight for a team of real estate professionals based in Charlotte and Raleigh, North Carolina. Barney has been involved in numerous assignments involving transaction management, property acquisition and disposition, build-to-suits, sale leasebacks, advisory and strategic planning. Most recently, Barney served as Lead Account Manager for the Lenovo International, SPX Corporation, SPX Flow, Dixon Hughes Goodman and Babcock & Wilcox portfolios. His experience also includes account management for Red Hat, Royal Bank of Canada, Chiquita, Duke Energy and Qualex.
Barney has over 34 years of commercial real estate experience in corporate services development, leasing and brokerage. He also held positions with Lincoln Property Company and Harbert Realty Services early in his career.
Joseph (Joe) J. Cherry IV, CCIM
Joe spent 4 years in service to his Country as an Officer in the United States Army, earning several designations and distinctions to include the coveted Ranger qualification. Prior to his entry into the Service, he graduated from the Kenan Flagler School of Business at the University of North Carolina at Chapel Hill. In June of 2016, joined Cherry & Associates. He currently co-leads C&A’s real estate services platform provided to EnPro Industries, a public company with over 40 locations in North America. In addition to EnPro, Joe assists in the representation of existing C&A clients, along with cultivating new relationships for the company. Joe’s skill sets earned in the Service enable him to continue the legacy of serving C&A’s clients in an excellent manner.
Benjamin (Ben) J. Cherry
Ben spent 4 years in service to his Country as an Officer in the United States Army, most notably deploying to Eastern Europe in order to support the Army’s Strong Europe Mission. Prior to his entry into the Service, he graduated from the A.B. Freeman School of Business at Tulane University, while playing basketball. Following his graduation from Tulane, Ben attained his Masters of Science in Real Estate from the Childress Klein Center of Real Estate at the University of North Carolina at Charlotte. In July 2018, he joined Cherry & Associates. Ben assists in the representation of existing C&A clients, financial modeling and valuation of commercial properties, along with cultivating new relationships for the company. Ben’s skill set earned in Collegiate Athletics and his time in the Service will enable him to continue to build upon the team focus at C&A, and the legacy of serving C&A clients in an excellent manner.
Cherry & Associates was founded in 1994 as a real estate advisory firm, to solely represent the interests of occupiers of office space. Prior to founding the firm, Joe Cherry was a consistent Top 5 producer with the Nashville, TN office of CBRE, then known as Coldwell Banker Commercial. In 1999, the Charlotte office of Cherry & Associates was opened, and remains the principle place of business today.
We are a boutique Tenant Representation firm by design. Our job is to put our clients in the best position to reduce real estate costs, minimize risks and maximize flexibility within the confines of the lease or purchase agreement.